Omniture,and Havas Digital, the interactive arm of Havas Media, today announced a global partner relationship in which Havas Digital will become Omniture Certified and roll out Omniture SearchCenter across its Fortune 500 clients. This announcement will span the agency's holdings globally via the Media Contacts, Lattitud and iGlue brands and will leverage the existing Omniture and Havas Digital client base in those markets.
Havas Digital will train its global search teams through Omniture to use SearchCenter. The application helps simplify search marketing by providing a common interface to manage search campaigns and campaign metrics integrated with Web analytics and optimization across marketing programs in order to marry paid search campaigns with sales and marketing data for better profit optimization and increased ROI. The agency will integrate its media consulting expertise with Omniture's best-in-breed paid search and bid management technology to better manage paid search advertising spend for clients and integrate clients' search campaigns with all marketing initiatives, both online and offline.
Havas Digital is present in more than 40 countries with more than 400 clients offering expertise in interactive, direct, CRM and mobile marketing. The agency encompasses the digital media division of Havas and is one of the top-ranked interactive communications consulting companies worldwide. Omniture SearchCenter is part of the Omniture Online Marketing Suite, an integrated suite of applications that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences. The Omniture SearchCenter solution portla offer complete feature details
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