Wednesday, May 5, 2010
Thursday, January 14, 2010
Monday, January 11, 2010
Business Analytics SaaS Market to Grow Three Times Faster Than the Overall Business Analytics Market (IDC)
Over the next five years, the business analytics software-as-a service (SaaS) market will grow more than three times as fast as the total business analytics software market with a compound annual growth rate (CAGR) of 22.4% through 2013. A new study from IDC finds that the number of business analytics SaaS users will grow rapidly from a small base, however market revenue will remain low relative to on-premise software throughout the forecast period.
As more and more business analytics software providers move to address increasing market demand for software that is updated frequently, hosted offsite, and can be purchased on a subscription basis, several factors will help aid in driving this growth. "The business analytics SaaS market is poised for rapid growth as more organizations turn to cloud-based computing and alternative deployment options," said Brian McDonough, research manager for IDC's Business Analytics Solutions research service. "Growth expectations must be tempered as revenue generation gains traction behind user adoption."
This IDC study, Worldwide Business Analytics Software-as-a-Service Forecast, 2008-2013 (IDC #221320) presents the forecast for business analytics software offered as a service and discusses the drivers and trends impacting the market. It also addresses the competitive landscape of the business analytics SaaS market, which is now comprised of a mix of new entrants – established as SaaS providers – as well as established analytics vendors who have added SaaS offerings. Finally, the study provides essential guidance for vendors and users. Review the abstract or order this report via the IDC portal
Monday, December 21, 2009
"This solution presents CPG advertisers with a comprehensive understanding of their brand sales gains that resulted from online ad exposures, whether those sales occur in supermarkets, drug stores, or other channels where their brands are purchased," said Alistair Sutcliffe, comScore vice president. "The combination of IRI's multi-channel purchase panel data with comScore's industry-leading online data offers the critical components needed to accurately tie consumers' purchase behavior back to their exposure to online media."
"IRI's history is rooted in the introduction of innovative services that deliver breakthrough value to the CPG industry, and once again we see that happening here," said Robert (Bob) I. Tomei, President of Consumer and Shopper Insights, IRI. "Today's marketers must be more efficient and effective with their online campaigns while at the same time, be in a position to evaluate how online behavior drives offline sales. The powerful combination of comScore, the leader in Internet measurement, and IRI provides a comprehensive suite of media planning, buying and analysis services which will help provide the insights that the CPG industry needs as it explores the many and varied uses of online marketing." comScore's press room provide complete details of this new service
Thursday, December 10, 2009
- Campaign Essentials – Provides critical measures of the actual delivery of every campaign including reach, frequency, GRPs / TRPs and demographics of those exposed to the advertising in a post-buy analysis. This module provides advertisers and their agencies with the type of campaign reporting information they are used to obtaining through TV post-buy analyses, helping make online advertising consistent with traditional media.
- Action Lift – Demonstrates the lift in online behaviors over time following the viewing of a marketer’s ad at any Web site and in any ad format, including search, display and video formats. Behavioral changes that are measured include site visitation and trademark search query activity.
- Brand Survey Lift – Demonstrates the lift in consumer attitudes and intentions subsequent to advertising exposure in any online ad format. Can also include an evaluation of the lift from mobile advertising.
- Online Sales Lift – Measures the lift in sales over time at an e-commerce site following exposure to an online ad in any format. This module includes a measurement of latent purchase behavior that is not accurately captured by click-based metrics, giving marketers a unique view into their online market share.
- Offline Sales Lift – Measures the lift in offline sales resulting from online ad exposure in any ad format, also including latent buying following ad exposure. The solution matches the comScore panel with third party offline databases to create single-source data marts that combine online activities (including ad exposure) with offline buying behavior.
“comScore’s continued innovation in the field of advertising effectiveness has helped us provide added value to our clients. Their suite of products allows us to measure advertising impact across delivery, attitudinal changes and offline sales impact” said Theresa LaMontagne, Carat SVP of Data Analytics and Insights. comScore's product portaldescribed the complete feature set and performance parameters